About +

About +

I've spent the last 20+ years helping brands grow, evolve, and tell clearer stories. Along the way I've worked across wellness, lifestyle, retail, and consumer markets, building brand systems, campaigns, and digital experiences that help businesses connect with people.

At the end of the day, I enjoy thoughtful work and working with good people. I'm interested in building things that feel authentic, useful, and built to last. I believe the best creative comes from clarity, collaboration, and a willingness to keep refining until something feels right.

Capabilities +

Capabilities +

Creative Direction
Brand Strategy
Brand Positioning
Customer Experience
Campaign Development
Brand Identity
Art Direction
Visual Systems
Integrated Marketing
Cross-Functional Leadership

Brands +

Brands +

Selected brands include:

Nike, Vans, Vuori, Hurley, Reef, Quiksilver, Roxy, DC Shoes, prAna, Fridays, Cielo, NativeMed, Royal Albartross London, Ignite Attachments, Pizza Port, Surfer Magazine and more.